Government Advocacy Tips
State the need in simple language: Understand your audience’s interests and concerns, and where your issue fits in. Develop no more than 2-3 key messages that explain the key points of your issue in simple language. Its important to position these messages in a way that speaks to the audience’s interest and concerns, presenting a “win” for both you and your audience.
Tell your story: Telling your story on how this issue impacts you, the people you know, and others in similar situations can be a powerful tool when looking to influence government decisions. This makes the issue real and can truly bring an issue or cause to life. No matter who you are going to speak with, telling your personal story and the impact that change will have, is the key to effective advocacy.
Take action: Build relationships, communicate, set up your meetings or appointments, follow-up and don’t give up! Change takes time and it is important that you remain focused and persistent in what you hope to see.